WILKES-BARRE – A Don Sherwood campaign ad featuring quotations from the Times Leader is being criticized by his opponent’s camp.
The ad, which began airing this week, uses quotes attributed to Times Leader Editor and Publisher Richard L. Connor.
Sherwood, a four-term Republican, is being challenged by political newcomer Chris Carney, a Democrat, for the 10th Congressional District seat.
Last week, Connor criticized the Carney campaign for using quotes from an opinion column. Connor said the ad misrepresented the editorial views of the newspaper.
The Carney campaign altered the ad at Connor’s request, but were upset that the latest Sherwood ad heavily featured quotes pulled from the paper and the official Times Leader logo.
Connor said he was not upset with the use of his quotes in Sherwood’s commercial because they properly reflect the reason he was upset with Carney’s ads in the first place.
“I looked at the Sherwood ad many times and each viewing only convinced me that my initial reaction was correct,” Connor said. “It was acceptable because it made no attempt to deceive which I believe was the intent of the Carney ad.”
Kyra Jennings, a Carney campaign spokeswoman, noted that a quote attributed to Connor in Sherwood’s ad was never published in either of the Times Leader stories about Carney’s commercial. The quote used in the ad that said Carney’s original commercial “misrepresented the facts” did not appear in either of the published stories regarding the ads.
Connor said he was traveling when the ad was released and didn’t have the chance to check the quotes used in the Sherwood commercial line for line.
“I didn’t see anything in the ads that implied something that was false regarding what I said and what I meant,” Connor said.
Jennings said the Carney campaign was threatened with legal action and spent more than $4,000 to twice alter the campaign ad, produced by the Washington, D.C., Democratic campaign consulting firm, the Julian Mulvey Group.
“Don Sherwood can’t seem to tell the truth,” Jennings said. “Mr. Sherwood tried to twist a disagreement over a citation into a smear attack against Chris Carney, but just ended up lying to the people of Pennsylvania’s 10th District again.”
Sherwood campaign spokesman Jake O’Donnell said he couldn’t comment on the content of the ad. Officials from Greener and Hook, the high-powered conservative Washington advertising outfit that produced the ad, could not be reached at press time.