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Revenue up 8 percent in ’07 for publisher

Rodale Inc., the Emmaus magazine and book publisher, said revenue rose about 8 percent last year due to strong growth across its product segments.

The family-owned company, which publishes Men’s Health and Runner’s World magazines, reported $632 million in revenue for 2007. The publisher said advertising pages increased by 15 percent last year, while revenue from advertising rose 23 percent.

The company, which employs about 700 people in the Lehigh Valley, does not disclose its profits. The company did not provide information Thursday on revenue for individual properties or operating segments.

The company said 13 of its published books appeared in The New York Times best-seller list, including "LL Cool J’s Platinum Workout," by rapper LL Cool J, and "Positively American," by Sen. Chuck Schumer (D-NY). That was on par with the number of best-sellers it had in 2006.

In recent years, the company has dominated best-seller lists, with the publication of the global-warming warning book "An Inconvenient Truth," by former Vice President Al Gore, and a series of diet tomes, including "The South Beach Diet."

The company said revenue from Men’s Health rose 11 percent, compared with 2006. It was the magazine’s best year to date.

Prevention became the ninth largest circulation consumer magazine in America, up from No. 10 in 2006, according to the Audit Bureau of Circulations. The magazine’s advertising revenues rose 13.2 percent in 2007, according to Publishers Information Bureau.

Women’s Health magazine reported a 48 percent increase in advertising pages and a 145 percent boost in advertising revenues compared with 2006. The magazine was launched in fall 2005.

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